J. Salt Consulting —
Music Business Strategy. Artist Development. Executive Guidance.

J. Salt Consulting is a premier music business advisory agency specializing in industry strategy, artist management, investment guidance, contract navigation, and long‑term career development. We help artists, labels, and creative entrepreneurs move with clarity, confidence, and leverage in an industry that rewards preparation and precision.

Founded by John Salter, a respected executive and the powerhouse behind J. Salt Music Group, JSMG Clothing, and J. Salt Management, the agency brings a rare blend of business intelligence, hands‑on industry experience, and a proven track record of elevating talent from potential to prominence.

What We Do

• Music Business Strategy — Career mapping, release planning, and long‑term brand positioning.

• Artist & Talent Management — Guidance that protects the artist's vision while building sustainable success.

• Investment & Revenue Development — Structuring deals, identifying opportunities, and maximizing earning potential.

• Contracts & Negotiations — Clear, informed support to help clients understand and secure favorable terms.

• Brand & Catalog Expansion — Turning creative work into scalable, multi‑platform business assets.

A Proven Legacy of Artist Success

John Salter has played a pivotal role in the rise and development of standout artists including Mooski, Markee, and A‑1 Thee Assas'n, providing the strategic direction, industry insight, and executive structure needed to break through and build lasting careers.

The J. Salt Standard

At J. Salt Consulting, every client receives:

• Real‑world guidance rooted in decades of industry experience

• Transparent, actionable strategies tailored to their goals

• A partner who understands both the creative and business sides of the music world

Whether you're an emerging artist, an established act, or a growing entertainment brand, J. Salt Consulting delivers the expertise and executive support needed to navigate the industry and win.